Ford redesigned the F-150 pickup’s brand logo for its 2024 edition.
The emblem on the front grille uses a simpler font, its silver chrome outline replaced with white, and sporting a larger Ford script, news reports say.
The new logo can now be seen better from afar and will be introduced across Ford’s lineup in the next couple of years, a Ford executive told the Detroit Free Press.
The corporate logo isn’t changing, the paper said, just the emblem on vehicles, which appears to stick out in more of a two-dimensional way, Car and Driver reported.
Ford’s F-Series has been the best-selling pickup truck in the U.S. for 46 years in a row, so even small changes get noticed.
Originally posted on Auto Dealer Today