FI showroom red and grey logo
MenuMENU
SearchSEARCH

DealerTrack Opens Up About Market Challenges

Much has been made of how credit unions and regional banks have picked up the slack for dealers. This month the magazine finds out just how much from DealerTrack’s Rick Von Pusch. The software provider’s senior vice president of sales, marketing and international also opens up about how today’s economic crisis impacts the world of F&I.

February 28, 2009
4 min to read


F&I: DealerTrack really does have an in-the-trenches view of what’s happening in the credit markets. Can you talk a little bit about what you’re seeing among lenders?

RVP: Well, we’ve seen a number of lenders leave the indirect lending segment, the biggest one being HSBC. More than 40 lenders have exited or have been acquired in the indirect lending space. We’ve also seen a very large contraction among lenders in terms of the number of dealers they’re working with. Quite simply, lenders are more focused on efficiencies right now. So we’ve seen a marked decrease in the number of dealer-lender relationships.

Ad Loading...

F&I: How have dealers reacted to this shift in focus?

RVP: We’ve spoken to some of the big dealers out there and many are recognizing the need for balance when it comes to their lender portfolios. Having a preferred lender list just doesn’t work anymore. We even have dealer groups that are specifically looking for credit unions. It’s tough because they need a separate group of credit unions for just about every dealership they have, because credit unions are so widely dispersed around the country. It’s quite a dramatic change in view from a year ago.

F&I: You mentioned credit unions. I hear they’re pretty active these days. What are you seeing?

RVP: As I said before, dealers are now realizing the need for a balanced portfolio of lenders. So we’ve seen a growing awareness of credit unions and a definite increase in the amount of dealers approaching that lending segment. Still, the balance of banks, finance companies, and credit unions on our network remains the same, as we’ve seen a lot of credit unions leaving the industry as well. Having said that, I think dealers are realizing that credit unions can really fill some holes, so to speak, in the FICO spectrum. So credit unions are in favor right now.

F&I: How many credit unions are currently on the DealerTrack network?

Ad Loading...

RVP: Well, we have two ways for dealers to access credit unions. Dealers can get direct access to approximately700 lenders on our network,445 of those being credit unions. We also have administrators of credit unions on the network. These aggregators have a number of credit unions that they service. Basically, a dealer will select the aggregator, and the aggregator will choose the credit union for the dealer. Combining those two tiers, we have about 550 credit unions available through DealerTrack.

 [PAGEBREAK] 

F&I: Any tips for working with these aggregators?

RVP: You should have one or two on your list. Remember, credit unions do have limits on what they can loan out. Some of that is based on the amount of money they’ve brought in through deposits. So an aggregator has more places to go and there’s less chance that a credit union will be loaned out at any point during the month.

As for tips, all a dealer has to do is run a ZIP code search on our Website, and use the e-mails and numbers listed to contact those lenders. Just remember you want a balanced portfolio of lenders. But here’s the key — don’t shotgun all these guys. Rather, send opportunities to them, but make sure you send them deals you think they’ll buy.

Ad Loading...

F&I: I’ve also heard regional banks are also pretty active right now.

RVP: They certainly are, as dealers are realizing they really need to take a look at that segment. However, things have tightened up across the board. I think the most significant thing to happen is finance companies on the subprime side have really contracted their business because of their inability to get funding. That’s the part of the business that’s really hurting right now.

F&I: So, how has this crisis changed things for F&I managers?

RVP: I think the industry reached a point where dealers felt they understood what lenders would buy. That’s not the case anymore. I have asked myself what the lender situation is going to look like two years from now, and I just really don’t know. I think this crisis is going to make dealers focus more on profitability and efficiency. I also think dealers are going to be looking for partners they can rely on in the good times and the bad. I also think there’s going to be a better appreciation for the profits that can be made per vehicle sold. So I think there will be a better appreciation for aftermarket products such as extended warranties and GAP.

F&I: So are there any positives?

Ad Loading...

RVP: Not many. What’s happening right now is a combination of two things. First, despite all the money going to lenders through the financial bailout, lending habits have not loosened up. The second thing that’s happened is people are worried about their jobs, so they’re delaying their purchase. It’s coming from both sides.

With that said, consumers still need to get their vehicles serviced. So the dealerships that were well run over the last few years — dealers that kept their overhead at a reasonable rate — will be fine, as service work will get them through this time. It’s not like everyone is failing. A well-run dealership is going to survive this. The question is, what is it going to look like on the other side?

Subscribe to Our Newsletter

More Auto Finance

Woman's hands holding an wallet empty of cash
Auto Financeby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Three men smiling for headshots
Auto Financeby Lauren LawrenceJuly 1, 2026

Porsche Financial Services Shifts Structure

After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Ad Loading...
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Photo of man holding a car key
Auto Financeby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →
Photo of a white toy car next to piles of coins
Auto Financeby Hannah MitchellJune 8, 2026

First-Quarter Sees Long Auto Loan Growth

Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.

Read More →
Ad Loading...
Assurant, Mastering Credit Friction, Sales Series, Expert Trainer Josh Krach
Auto FinanceMay 29, 2026

Mastering Credit Friction

In this video, Josh Krach explains how to turn credit friction into an advantage.

Read More →
Couple talking with auto salesman next to new car inside dealership
Auto Financeby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Photo of a loan contract on a desk
Auto Financeby Hannah MitchellMay 13, 2026

Auto Lenders, Consumers on a Tightrope

April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.

Read More →
Ad Loading...
black background with orange text saying Alec Hagey Toyota Financial Services President and CEO effective April 6 with picture of Alec Hagey
Auto Financeby Lauren LawrenceApril 6, 2026

Toyota Financial Services President Replaced

Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.

Read More →