FI showroom red and grey logo
MenuMENU
SearchSEARCH

Tesla’s Electric Pickup: Is It a Work Truck?

Fleet Forward’s Chris Brown takes an up-close look at the Tesla Cybertruck and asks whether an (almost) indestructible exterior can help it break into the U.S. fleet market.

by Chris Brown
November 25, 2019
Tesla’s Electric Pickup: Is It a Work Truck?

In the event’s soon-to-be legendary “uh-oh” moment, Musk asked Tesla’s chief designer, Franz von Holzhausen, to test the window strength by throwing a steel ball at it. It broke, twice.

Photos by Chris Brown

4 min to read


Holy cow that was one heckuva party. Famous movie cars, a Vegas club laser show, a Ramen bar, an alcohol bar, Dr. Megavolt getting zapped by a giant Tesla coil, a hologram introduction, and of course, Elon Musk. The event — held Thursday night at Tesla’s Design Center next to SpaceX in Hawthorne, Calif. — was fanboy heaven. As it was meant to be.

And then there was the truck, which crawled on stage from an alternate universe or a Paul Verhoeven movie. In the default universe, new vehicle models are first teased as concepts in the cliched glamour of a traditional auto show. By the time the production model drives into showrooms, the concept has morphed from inspirational to utilitarian. We accept this bargain.

Ad Loading...

Whatever images were leaked or conjured of the Tesla Cybertruck, the model we saw onstage was more cyberpunk, more polarizing, more, more, more everything than the pre-reveal speculations.

Elon Musk, the other star of the show.

First off, the look: The truck is more futuristic mini troop carrier than pickup. It’s got so many sharp angles you might get impaled. The truck’s profile forms a near-perfect 120-degree angle peak from the front grille to the rear tailgate. Traditional headlights have given way to a thin bar projecting a sliver of light. Any outward display of pickup truck-ness is concealed by an angled tonneau cover that covers the bed.

Form over function? I can just see the engineers at Knapheide with arms crossed and quizzical stares. With its angled sides, the Cybertruck is not designed for rack and bin packages, truck caps, ladder racks, or wheel well toolboxes — at least traditional ones.

With those angled sides, it’ll be much harder to swing tools and gear into the bed. Access is better served from the tailgate, removing traditional pickup functionality.

There is a pickup truck bed under there, somewhere.

Let’s be clear, what rolled onto stage may not exactly be what rolls into driveways in late 2021 or early 2022. (And we’ve played Tesla’s waiting game before.) When I jumped on stage and beelined to the truck, I was caught by security before I could touch the supposedly bulletproof stainless-steel alloy compound.

Ad Loading...

The specs, however, are eye popping, at least on paper. The truck can carry 3,500 lbs. and maxes out towing at 14,000 lbs., putting it in the range of a ¾-ton pickup. The all-wheel drive truck will be available in single-, dual-, and tri-motor versions, which offer 250-, 300-, and 500-mile ranges. The tri motor is purportedly able to do zero to 60 in 2.9 seconds. Wow.

The Tesla Cybertruck is already polarizing the pickup market — as Tesla intends.

The price reveal — $39,900 for the base model — drew approving gasps from the crowd, particularly as there was speculation the truck would retail for just shy of $50K. But let’s be real, whatever price tag Elon Musk tosses out on stage is disassociated with the reality of supply and demand and the vehicle itself.

The Tesla Model 3 came with a well-publicized $35,000 base sticker, which is still only a phantom for the great majority of buyers. The Cybertruck, with more range, an unbreakable skin, and able to tackle extreme off-road tests like the Rubicon (said Musk onstage), is leaps ahead in the engineering department.

Is this — could this ever be — a work truck?

The max price of $69,900 for the tri motor feels more like the range this truck will play in for the foreseeable future. As a comparison, the almost-production ready Rivian R1T electric will start at $69,000.

Ad Loading...

Is this — could this ever be — a work truck? Work trucks don’t live in polarizing environments, particularly when they need to deal with all types of customers with whom contractors and plumbers interact. Who knows, maybe companies like Red Bull will look to make a statement in the Cybertruck.

On the passenger side, fleets can soon look forward to more Model 3 sales, and Model Y (compact crossover) sales down the road. For the Cybertruck, we’ll have to wait to see how production specs, pricing, and customer acceptance fare before anyone touches it in a work capacity. That might take a while.

Some speculated on the show floor that the Cybertruck could be an off-road pursuit vehicle. If I’m to be arrested in any vehicle, I suppose it’d be that one.

Chris Brown is the executive editor of Business Fleet, Auto Rental News, and Fleet Forward.

Read: Sources: Tesla Wants Back in Dealership Game, Seeks Loophole

Ad Loading...

Originally posted on Fleet Forward

Originally posted on Auto Dealer Today

Subscribe to Our Newsletter

More Showroom

Green road sign that says California Ave
Showroom•by Lauren Lawrence•October 21, 2026

California Sees Quarterly Gains

California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.

Read More →
Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
Ad Loading...
Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Ad Loading...
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →
Mitsubishi shadow line-up
Showroom•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
A rear view of a red Hyundai Elantra
Showroom•by Hannah Mitchell•August 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
Ad Loading...
outside shot of two trucks in front of a body of water with a cloudy sky
Showroom•by Lauren Lawrence•July 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →