FI showroom red and grey logo
MenuMENU
SearchSEARCH

Tracking F&I Performance

The magazine’s reader survey reveals that average profit per new vehicle retailed still hovers around $800, and that F&I managers are averaging approximately two products per deal.

January 17, 2012
Tracking F&I Performance
3 min to read


In an informal study, the magazine sought to benchmark F&I performance last year, and asked readers in October to provide their performance data for the first three quarters of 2011. Results showed that F&I managers performed slightly better than the year-ago period.

The average interest rate during the reporting period stood at 4.84 percent (median was 4.90 percent). Readers also listed Chase, Ally, Wells Fargo, Fifth Third Bank, Capital One, Bank of America, US Bank and TD Auto Finance as their top finance sources.

Ad Loading...

As for F&I tools used, 89.2 percent of respondents said they use a menu, while 48.6 percent said they also used electronic rating capabilities. As for electronic contracting of F&I products, 36.2 percent said they e-contract, while 35.2 percent said they’ve never used electronic contracting and rating tools.

As for acceptance rates, GAP, prepaid maintenance and service contracts made slight gains from the year-ago period, with respondents averaging about 2.09 products per deal (median was 2 products per deal). Theft-deterrent products and tire-and-wheel protection also penetrated well for respondents, with most other products recording acceptance rates below 20 percent.

This snapshot of F&I performance shows that while auto finance continued to loosen up, there were some restrictions. But it appears finance sources are more welcoming of F&I products.

(Click charts for larger image)

1. What Is Your Average Profit Per Retail Unit?

Ad Loading...

The average profit per new vehicle sold was $804.82, compared to $883.05 for used. The median average profit per vehicle retailed for new was $875.50 vs. $1,000 for used.

2. What Is Your GAP Penetration Rate?

The average acceptance rate for GAP among respondents was 34.9 percent for the first three quarters of last year vs. 32 percent for the first three quarters of 2010.

3. What Is Your Vehicle Service Contract Penetration Rate?

The average acceptance rate for service contracts increased from 35 percent for the first three quarters of 2010 to 46 percent for the first three quarters of last year.

Ad Loading...

[PAGEBREAK]

4. What Is Your Prepaid Maintenance Penetration Rate?

Customers accepted prepaid maintenance plans at a 21 percent clip for the first three quarters of 2011 vs. 19.1 percent for the same period in 2010.

5. What Is Your Penetration Rate for All Other Products?

Theft-deterrent products and tire-and-wheel led the way for F&I managers last year, with appearance protection falling just below the 20 percent penetration mark.

Ad Loading...

6. Which Sell Better, Aftermarket VSCs or Your OEM’s Coverage Plan?

The disparity between aftermarket VSC plans and OEM plans wasn’t much. In last year’s study, 54 percent of respondents said aftermarket plans sold better vs. 46 percent for captive plans.

7. What Types of Plans Are You Currently Selling?

The breakdown virtually mirrored what was recorded in last year’s study, which had 91.4 percent of respondents indicating that they offer bumper-to-bumper plans.

8. What Is Your Penetration Rate for Each Type of Plan?

Ad Loading...

The percentages were virtually identical to what was recorded in last year’s study, although powertrain acceptance rates dropped from 17.1 percent to 11.7 percent this year.

9. What Is the Average VSC Price New-Car Customers are Paying?

The study also asked readers about popular terms. Five-year, 100,000-mile plans led the way for new, followed by six-year, 75,000-mile and seven-year, 100,000-mile plans.

10. What Is the Average VSC Price Used-Car Customers are Paying?

The study also looked at popular terms for used. Three-year, 36,000-mile plans led the way, followed by four-year, 48,000-mile and five-year, 100,000-mile plans.

Subscribe to Our Newsletter

More Auto Finance

$5 bill poking out of blue jeans pocket
Auto Finance•by Hannah Mitchell•October 14, 2026

Interest Rates Further Squeeze Auto Consumers

Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.

Read More →
Staircase with no rails next to red-painted wall
Auto Finance•by John Tabar•October 8, 2026

Mind Your Process

Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.

Read More →
Scrabble letter tiles spelling fraud
Auto Finance•by Gil Van Over•September 30, 2026

Top Five Credit Application Fraud Flags

Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.

Read More →
Ad Loading...
Paper money, car key fob and calculator
Auto Finance•by Hannah Mitchell•September 14, 2026

More Auto Loans for the Taking in August

Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.

Read More →
A fan of $100 bills sitting on a white envelope
Auto Finance•by Hannah Mitchell•August 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Ad Loading...
man sitting at desk using a calculator
Auto Finance•by Lauren Lawrence•August 10, 2026

Auto Refi Savings Surge

Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.

Read More →
Tiny toy car in front of small stacks of coins
Auto Finance•by Hannah Mitchell•August 5, 2026

Subaru Enters Lending Business

The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Finance•by Lauren Lawrence•August 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
Photo of document next to calculator and inkpen
Auto Finance•July 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →