
Vehicle subscriptions can be a terrific way to get consumers into the vehicles they need and grow EV adoption.
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By differentiating their dealership in the digital realm, dealers can stay top of mind and win market share.
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Instead of focusing on where you are under-resourced and thinking outside the box for a solution, think inside the box and focus on how to effectively utilize the valuable resources you already have.
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Exposing a need, discovering the “why buy,” and establishing a want makes the “invisible” recognizable as a benefit, resulting in more customers taking advantage of your offerings.
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Despite continued challenges in the industry, a continued focus on F&I product acceleration and program offerings, combined with more expert resources available, will help fuel further growth throughout 2022 and beyond for dealers.
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Opportunity will knock in the second half of 2022, but industry leaders still recommend those in retail automotive and F&I proceed with caution.
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In dealerships that don’t have strong owner support, there could be a breakdown between sales and F&I departments and low finance department revenue.
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Soft pulls can strengthen consumer confidence and trust in making the right decision, and since they aren’t locked into anything, they can resume shopping and even assess varying price ranges.
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Service contract sales can happen in the service lane when dealers tap into this potential, says Jim Fisher, assistant vice president of Dealer Programs for AGWS.
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Dealers need to be vigilant in developing a strategic plan to seize new opportunities so that they continue to thrive.
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