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To be the better, more profitable dealer, know your products.
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If you have been using digital retailing primarily as a lead generation tool, or if you are still using archaic contact requests, it’s time to put some serious thought into the middle ground of the digital retailing revolution.
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Training expert shares how improving digital presence, sales skills and F&I presentations impacts sales.
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Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
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If you struggle with green salespeople and how they interact with you and the F&I process, invite them to your next menu disclosure — it might just help the new salesperson go from green to great.
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Holman Ford Lincoln Turnersville’s Greg Soden leads F&I sales in the company with a positive attitude and a sales process that ditches the pitch.
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Having the right mix of protection programs while also educating consumers provides for a true win-win scenario in these still unusual times.
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Giving your employees both the tools and authority are vital components of the delegation process.
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With strategies in mind, dealers will be better equipped with the right participation program and F&I product portfolio to meet the needs of their business strategy.
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There are many benefits of going mobile with your CRM — explore how dealers can retain control through the process.
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