F&I Showroom Magazine
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With inventories of cars and trucks in much shorter supply heading into holiday weekends like Memorial Day, this summer may look very different. Pent up demand makes it critical for dealers to be even more targeted in finding potential shoppers.
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Consumers want digital options in their car-buying process, and dealerships and lenders that provide it will be the big winners.
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It’s more essential now than ever to capture customers as they’re starting the car buying process, and the first impression is happening online. It’s time to make sure yours is the best it can be.
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Assumptions are a dangerous byproduct of our industry and we all need to check ourselves when it comes to stopping an idea in its tracks based on emotional biases and unsupported knee-jerk reactions.
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Increasing a dealerships service absorption begins with the reconditioning for its used car inventory and ends with the timely service marketing of those customers.
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2021 offers an extremely promising year with the implementation of new technologies adding to the automotive value chain, and digital automotive retailing is predicted to see an observable lift.
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In order to excel in this profession, you must be a great listener, who asks all the right questions, and remembers that everyone is a prospect.
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If more dealers sold VSCs to their own customers, it would be extremely effective in re-directing this marketplace back to dealerships, which is where these products historically were sold.
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As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.
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Implementing pricing guidelines is not a guarantee that the regulators will stay away, but properly implemented and managed, it should provide a plausible defense of your F&I pricing practices.
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