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Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.
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As Paul Walser steps into the role of chairman of National Automobile Dealers Association, the Minnesota dealer will aid members in ushering in a new era of auto retail and overcoming the challenges presented over the course of 2020.
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Reinsurance helps dealers increase profits, but your plan needs checks and balances. Done correctly, reinsurance puts you in the driver’s seat and headed towards a more secure, profitable future.
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Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.
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Customers long forget what repairs were done, but what keeps a great many coming back year after year is how they feel walking away, and the Customer Service Index is the closest measurement we have that gauges that feeling.
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With digital retailing, manufacturers see the opportunity to improve customer experience by empowering shoppers to buy the way they do in all other aspects of their lives – from the comfort of home.
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If dealers observe a modicum of compliance protocols, they can contain almost all regulatory perils. Dealers and their trade organizations are a formidable political force and should be lobbying together.
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Join the conversation with some of the automotive industry’s leading trainers and F&I coaches.
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Don’t spot deliver a car unless you’ve considered all the signs of potential fraud.
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To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.
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