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When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
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Are you an F&I game changer or an F&I grouch? Get 2020 off to a hot start by remembering why you chose this work and the many opportunities it offers — even on cash deals.
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Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.
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Be sure you know the three F&I ‘gotchas’ that compliance auditors, regulators, and plaintiffs’ attorneys will be hunting for in 2020 with this three-minute read.
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Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
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Synthetic identity fraud is incredibly costly and difficult to detect. Expert explains why your dealership is at risk and why a multilayered defense works best.
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Glenn, Shawn, and Trent Polk reflect on the history and corporate culture that led to Glenn Polk Automotive Group winning F&I and Showroom’s 2019 Dealer of the Year Award.
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The latest and greatest tool might help you sell more cars and F&I, but isn’t that what the last one was supposed to do? Use this three-step process to evaluate the technology you are already paying for.
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A case against a Connecticut dealership proves a knowledge of both state and federal rules may be necessary to successfully navigate the arbitration process.
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Whatever happened to customer loyalty? Expert shares four proven ways to earn your next customer’s trust — and their repeat sales and service business.
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