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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerSeptember 15, 2014

Stop Scoreboard Watching

His Madness says the only person you need to measure yourself against is you. So stop worrying about what others are doing, and start examining your performance numbers.

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Mad Marvby Marv EleazerAugust 13, 2014

Separating Fact From Fiction

Is the F&I menu a compliance tool? His Madness doesn’t think so, but he’ll pose that question to compliance experts and menu developers at Industry Summit 2014.

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Mad Marvby Marv EleazerJuly 14, 2014

Resetting the Clock

Customers simply don’t like to wait, but His Madness says there’s a simple step F&I managers can take to buy themselves and their process a little more time.

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Mad Marvby Marv EleazerJune 2, 2014

Wanting It All

The F&I profession might be financially rewarding, but it doesn’t always mix well with family life. His Madness believes there are ways to strike a more marriage-friendly balance.

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Mad Marvby Marv EleazerApril 30, 2014

Taking on Credit Unions

Battles between F&I offices and credit unions are a common affair, but His Madness thinks F&I pros would be better served making peace than duking it out.

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Mad Marvby Marv EleazerApril 4, 2014

Recipe for Success

Mrs. Marv inspires His Madness once again, as he realizes the connection between her culinary expertise and the plight of the F&I manager.

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