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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerMarch 11, 2014

Preventive Medicine

His Madness is reminded of the importance of disclosure after experiencing buyer’s remorse over a new mobile phone plan. The experience led him to develop a few best practices for ensuring sold customers stay that way.

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Mad Marvby Marv EleazerFebruary 24, 2014

The Little Things

Playing “third baseman” during a relative’s vehicle purchase was an eye-opener for His Madness. His main takeaway from the experience was that the little things do matter.

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Mad Marvby Marv EleazerFebruary 6, 2014

Stitch by Stitch

His Madness discovers parallels between his chosen profession and Mrs. Marv’s new hobby. His realization leads him to an old proverb that speaks to a major challenge facing the industry.

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Mad Marvby Marv EleazerJanuary 17, 2014

Tale of Two Dealers

His Madness takes a look at two common dealer types and makes a plea to those who simply can’t trust the people they’ve hired to drive the business.

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Mad Marvby Marv EleazerDecember 23, 2013

No Talent Required

His Madness says the secret to becoming a top F&I performer isn't a mystery. It’s something just about anyone can tap into, and talent isn't required.

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Mad Marvby Marv EleazerNovember 15, 2013

Gaming the System

It can seem like the world is working against the F&I manager, but there’s one constant an F&I pro can rely on. His Madness weighs in.

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