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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerFebruary 6, 2015

Casey’s Mighty Lesson

His Madness delves into American literature to deliver a message to those who say cash deals aren’t their style.

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Mad Marvby Marv EleazerJanuary 21, 2015

Finding the Right Mix

A minister’s lesson about having too much of a good thing turns out to be a great guide for lender selection. His Madness offers a few other tips for managing those relationships.

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Mad Marvby Marv EleazerJanuary 15, 2015

Taking Control

His Madness reminds F&I pros to rise above the internal and external issues that threaten production.

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Mad Marvby Marv EleazerDecember 17, 2014

Who’s On Third?

His Madness reveals his approach to handling a customer and his or her trusted advisor. He also reveals the response he uses when the advisor objects to his vehicle service contract.

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Mad Marvby Marv EleazerNovember 7, 2014

Stay the Course

His Madness discovers that staying the course not only applies to navigating the high seas; it’s also the best course of action when navigating the daily challenges faced in the F&I office.

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Mad Marvby Marv EleazerOctober 8, 2014

A Prepared Mind

His Madness is back in action after Industry Summit, where he found some inspiration in the go-getter attitude of a first-time attendee.

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