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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerOctober 7, 2011

The Great Rate Debate

Would you lower your rate to sell a product? The magazine’s from-the-trenches columnist weighs in on this $64,000 question.

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Mad Marvby Marv EleazerSeptember 6, 2011

Be the Buyer

Last month, it was the dreaded ‘Line 5’ call. Now, our in-the-trenches columnist ponders the dynamics of rehashing deals and enhancing back-end approvals.

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Mad Marvby Marv EleazerAugust 5, 2011

Call On ‘Line 5’

After hearing what one finance executive said about financing back-end products, the magazine’s front-line columnist decides to delve into the root of the dreaded ‘Line 5’ call.

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Mad Marvby Marv EleazerJuly 5, 2011

It Takes Two

The magazine’s F&I columnist revisits pay plans and offers some food for thought before, during and after negotiations.

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Mad Marvby Marv EleazerJune 6, 2011

Catching the Little Big Things

The magazine’s from-the-trenches columnist provides advice on how to keep the little things from snowballing out of control.

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Mad Marvby Marv EleazerMay 10, 2011

Put Those Pencils Down

The magazine’s F&I columnist offers a stern warning to dealers who decide to cut costs by penalizing employees for maximizing their pay plans.

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