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On the Point

Jim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.

On the Pointby Jim ZieglerJanuary 17, 2012

Training the Manager

It’s not a ‘knowing’ problem that plagues dealerships; it’s a ‘doing’ problem. ‘Da Man’ explains why most training efforts fail before the trainer even leaves the store.

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On the Pointby Jim ZieglerDecember 1, 2011

Ditch the Script

Buying a car has always been an emotional experience, so why get mechanical? ‘Da Man’ digs deep to help you close more deals.

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On the Pointby Jim ZieglerOctober 31, 2011

The Sales Enabler

‘Da Man’ explains why shrugging off your dealership’s customer relationship management system could be costing you big bucks.

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On the Pointby Jim ZieglerOctober 7, 2011

The Heartbeat of the Deal

Even the most talented sales teams need supervision. “Da Man” has a plan for keeping your process running like clockwork.

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On the Pointby Jim ZieglerSeptember 29, 2011

Beware False Prophets of Profit

‘Da Man’ says it’s time for dealers to stop believing in the flawed logic that says it’s impossible to make a profit in today’s Internet age.

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On the Pointby Jim ZieglerSeptember 29, 2011

Too Cool for ‘School’

The magazine’s new columnist says the battle between ‘new school’ and ‘old school’ needs to stop. The reality, he says, is that both schools of thought are necessary in today’s retail environment.

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