Achieving the Big Numbers
Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.
Jim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.
Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.
Da Man lists a few of the hits on the FTC’s latest album, ‘Deceptive Dealer Advertising.’
There are many reasons customers say they need to think about a purchase decision. Da Man says the key is not to treat that response as the customer’s true objection.
New data on what consumers want has Da Man up in arms. Not only does he doubt the source of the data, he believes it’s another example of why dealers need to take back their markets.
Da Man is reminded of a New Wave band from the 1980s after watching the industry’s newest crop of F&I talent deliver lifeless F&I presentations.
After taking a call from an angry dealer, ‘Da Man’ issues another warning to sites that claim to sell customer impressions. He says its time these companies start delivering the ‘ups’ dealers are paying for.
‘Da Man’ has become somewhat of a social media evangelist. But it’s not what you can do; it’s what you can find in social media that has him so high on the marketing medium.
The departure of Hyundai’s chief executive didn’t come as a surprise to ‘Da Man.’ That’s because he called it exactly one year ago, but even he admits his prediction didn’t require much foresight.
Although there’s no such thing as a do-over in the car business, ‘Da Man’ believes Ford has a real opportunity to correct some recent mishaps — maybe even breathe new life into its Lincoln marque.
‘Da Man’ finds himself blindsided by an FTC investigation long after mending fences with TrueCar and its founder.
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