On the Point
Jim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.
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SEARCHMENUSEARCHJim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.
Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.
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Da Man lists a few of the hits on the FTC’s latest album, ‘Deceptive Dealer Advertising.’
Read More →There are many reasons customers say they need to think about a purchase decision. Da Man says the key is not to treat that response as the customer’s true objection.
Read More →New data on what consumers want has Da Man up in arms. Not only does he doubt the source of the data, he believes it’s another example of why dealers need to take back their markets.
Read More →Da Man is reminded of a New Wave band from the 1980s after watching the industry’s newest crop of F&I talent deliver lifeless F&I presentations.
Read More →After taking a call from an angry dealer, ‘Da Man’ issues another warning to sites that claim to sell customer impressions. He says its time these companies start delivering the ‘ups’ dealers are paying for.
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