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On the Point

Jim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.

On the Pointby Jim ZieglerMarch 11, 2014

The Power of Attraction

‘Da Man’ has become somewhat of a social media evangelist. But it’s not what you can do; it’s what you can find in social media that has him so high on the marketing medium.

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On the Pointfrom Jim ZieglerFebruary 24, 2014

Off With Their Heads

The departure of Hyundai’s chief executive didn’t come as a surprise to ‘Da Man.’ That’s because he called it exactly one year ago, but even he admits his prediction didn’t require much foresight.

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On the Pointby Jim ZieglerFebruary 6, 2014

No Do-Overs

Although there’s no such thing as a do-over in the car business, ‘Da Man’ believes Ford has a real opportunity to correct some recent mishaps — maybe even breathe new life into its Lincoln marque.

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On the Pointby Jim ZieglerOctober 22, 2013

True Concern: Looking Back on TrueCar Controversy

‘Da Man’ finds himself blindsided by an FTC investigation long after mending fences with TrueCar and its founder.

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On the Pointby Jim ZieglerSeptember 26, 2013

Indestructible, Invincible and Bulletproof

Undaunted by adversity, ‘Da Man’ casts further doubt on the buying power of Generation Y and reconsiders his feelings toward subprime customers.

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On the Pointby Jim Ziegler August 7, 2013

No Time to Hurt

‘Da Man’ is in a reflective mood this month. His knees are hurting, but the pain isn’t stopping him from delivering in classic Ziegler fashion.

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