So Here's the Deal

Top trainer Ron Reahard fields questions from and offers expert advice to top-producing F&I professionals.

So Here's the Deal•by Ron Reahard•May 1, 2015

[Video] The Two-Part Objection

An F&I professional from Missouri is having trouble with customers who say they don’t need and can’t afford a service contract. The magazine’s F&I wiz weighs in.

So Here's the Deal•by Ron Reahard•April 3, 2015

[Video] Overcoming the Warranty Objection

The magazine’s resident F&I wiz tackles a question about how to show the value of a service contract when the customer believes the warranty provides enough coverage.

So Here's the Deal•by Ron Reahard•March 9, 2015

[Video] Creating Interest

The magazine’s resident F&I wiz says answering the customer’s true objection to extended coverage is just a matter of creating real interest in the product.

So Here's the Deal•by Ron Reahard•February 6, 2015

The ‘No Need’ Objection

A Kentucky F&I pro asks how to build value in the service contract when a customer feels confident in the quality of the brand they’re buying.

So Here's the Deal•by Ron Reahard•January 14, 2015

A New Resource

Celebrated F&I trainer introduces a new resource for F&I managers and car buyers. Read on to get the details.

Prev Next