So Here's the Deal

Top trainer Ron Reahard fields questions from and offers expert advice to top-producing F&I professionals.

So Here's the Deal•by Ron Reahard•November 14, 2015

[Video] Perfect Timing

Aside from selling VSCs on the service drive, the magazine’s F&I wiz says there are five other opportunities to capture a missed service-contract sale.

So Here's the Deal•by Ron Reahard•October 19, 2015

The Follow Up

The magazine’s F&I wiz lays out a plan for re-pitching a service contract to customers who declined the product at the time of delivery.

So Here's the Deal•by Ron Reahard•September 18, 2015

Circling Back

Accepting a customer’s objection doesn’t mean you can’t circle back. The magazine’s F&I wiz shows a California F&I manager how it’s done.

So Here's the Deal•by Ron Reahard•August 5, 2015

[Video Tips Included] Value Demonstration

The magazine’s F&I wiz draws up the perfect way to illustrate a pre-owned vehicle’s remaining warranty and the value of purchasing additional coverage.

So Here's the Deal•by Ron Reahard•July 6, 2015

The Light-Bulb Close

The magazine’s F&I wiz shows a reader from Kentucky how comparing a high-mileage vehicle to a light bulb can demonstrate to a customer the value of a service contract.

So Here's the Deal•by Ron Reahard•June 1, 2015

Selling to Affluent Customers

An F&I pro from California is having trouble selling F&I protections to his affluent customer base. The magazine’s F&I wiz has the answer.

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