Have It Your Way!
The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
Top trainer Ron Reahard fields questions from and offers expert advice to top-producing F&I professionals.
The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!
All four of our currently available data points suggest that a dealer cannot charge a consumer for a CPO warranty at the point of sale.
It’s easy to list goals or resolutions, but it’s another thing to make a plan to achieve them. The only way to raise your PVR consistently is to have a plan and stick to it.
What is your F&I process filled with? Two ingredients will always drive acceptance levels, customer satisfaction, and overall profits: trust and value.
Top trainer lists five critical areas top-producing F&I professionals will be focused on this year.
Before you quit F&I and start flipping burgers, His Madness reminds you that every losing streak has to end sometime.
F&I managers have a professional justification and an ethical responsibility to forbid salespeople from barging into your office while you are meeting with customers.
Top trainer counsels an F&I pro who wants to put a ‘customer cash’ rebate toward the down payment to reduce their customer’s interest rate.
Top trainer comes to the rescue of an F&I manager who fears an antiquated, discredited, and deceptive sales tactic has taken root at his store.
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