Blogs

So Here's the Deal

Top trainer Ron Reahard fields questions from and offers expert advice to top-producing F&I professionals.

There Is No Try

It’s easy to list goals or resolutions, but it’s another thing to make a plan to achieve them....

It’s easy to list goals or resolutions, but it’s another thing to make a plan to achieve them. The only way to raise your PVR consistently is to have a plan and stick to it.

Fill the Void!

What is your F&I process filled with? Two ingredients will always drive acceptance levels,...

What is your F&I process filled with? Two ingredients will always drive acceptance levels, customer satisfaction, and overall profits: trust and value.

Avoiding the AAA Objection

Top trainer advises F&I pros to eliminate the ‘I have AAA’ objection by downplaying the very real — but relatively minor — roadside assistance benefit included with most service contracts.

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