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Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
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SEARCHMENUSEARCHApril borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
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Higher gas prices are affecting the demand for trucks and SUVs – almost all the non-luxury crossover / SUV and pickup segments of all ages are depreciating at an accelerating rate, while non-luxury car segments are appreciating.
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Consumers seeking lower prices on dealership lots must wait until 2023, reported auto-industry leaders at the New York International Auto Show.
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With low inventory and high demand, incentives dropped to a record low in March, averaging only 3.2% of the average transaction price.
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The Estimated Average Weekly Sales Rate decreased a little last week to 67%, with sellers holding firm to floor pricing.
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The luxury automaker credits strong factory-dealer communications as the reason dealers could sell into the pipeline.
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The first quarter of 2022 came to a close with new-light vehicle sales in March totaling a SAAR of 13.4 million units, a decline of 4.6% compared to February 2022 and a decline of 24.4% compared to March 2021’s SAAR.
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Manheim Market Report values saw weekly price increases that accelerated in each full week of March after the first week saw the smallest decline thus far this year.
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The seasonally adjusted Retention Index went down to 187.7 points in March 2022 as modified Spring arrives late.
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The month’s SAAR totaled 13.3 million units, down from 14 million in February and off 24.4% from March 2021’s SAAR of 17.6 million units.
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As we moved into March, the Wholesale Weekly Price Index continued to decline and is now just below the 2019 trend line, around 0.97.
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