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News•April 20, 2015

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

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News•April 14, 2015

Consumers Trust Social Media, Peer Reviews More than Dealers

A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.

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News•April 14, 2015

TrueCar Dealer Enrollment Hits All-Time High

TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.

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News•April 13, 2015

Lexus, Subaru Top DealerRater's Consumer Rating Index

DealerRater announced that Lexus and Subaru have received the highest ratings in customer satisfaction among all vehicle OEMs as part of its 2015 Consumer Rating Index.

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News•April 9, 2015

Full-Size Vans Record Strongest Retention Value, Black Book Reports

Depreciation patterns are on a different trajectory than 2014, according to Black Book. The firm reported a 0.7% decrease in value for 2009-2013 model-year vehicles.

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News•April 9, 2015

3 Birds Marketing Partners with Toyota

The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.

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Articles•April 7, 2015

Myth Busting

The AFIP’s executive director wasn’t surprised to learn that dealers are once again upset at TrueCar, especially since the firm’s marketing still plays on perceptions that are simply not true.

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Articles•April 7, 2015

5 Steps to Data Security

Big data is no longer just an asset; it can also be a liability. Retail expert shares five simple steps to keeping your data safe and preventing your dealership from becoming a statistic.

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News•April 7, 2015

Digital Air Strike, Dealertrack Partner to Drive Lead Generation

Digital Air Strike and Dealertrack Technologies announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.

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News•April 2, 2015

Buffett Won’t Steer F&I, Defends Franchise Model

The Billionaire investor weighs in on a host of topics, from Tesla and the franchise system to his acquisition of the Van Tuyl Group and the opportunities that lie in F&I.

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