TORONTO, Ontario -- 123 Loyalty Inc. has announced its entry into the automotive market with the launch of its newest product, 123CSI, which allows auto dealers to automatically monitor and manage their customers' expectations, satisfaction levels and retention.

123CSI includes an array of features such as event-based surveys, general marketing surveys, "alert" e-mails when customer dissatisfaction is identified, e-news management, mailing list management, birthday greeting e-cards, a built-in call center and a resolution center for key staff to resolve customer dissatisfaction issues (with a cost tracking system).

The software is also easy to use, gives dealers "real-time" or near-immediate feedback on how to deal with dissatisfied clients and can save companies money, since it means they can reduce advertising expenditures to keep existing customers and attract new ones.

The software itself is provided under an ASP software model (Application Service Provider Model) that the customer is licensed to on a contracted monthly subscription fee basis. 123CSI also offers an enterprise version, for monitoring individual dealerships, groups of dealerships, multiple brand dealerships and manufacturers.

The company will market 123CSI directly to automotive dealerships and is seeking marketing partners across North America.