Mark S. Krejci, president of Continental-National Services Corp. in Tampa, Fla., has announced that Continental-National is bringing Ron Reahard, a 2002 NADA Convention F&I workshop speaker and menu-selling expert, to automobile dealers in the Tampa area.

According to Krejci, this one-day menu selling “boot camp” will enable F&I managers to increase F&I product sales, profits, and customer satisfaction.

Reahard, a nationally recognized F&I trainer, author, and convention speaker, is president of Reahard & Associates, Inc., an F&I training company. The company provides custom tailored in-dealership F&I training programs and consulting services.

Reahard has authored numerous articles for F&I Management and Technology magazine, and conducted the F&I Workshop “16.3 Ways To Explode F&I Income… and Delight Customers!” at the 2002 NADA Convention in New Orleans.

“After attending Ron’s workshop in New Orleans, I knew I wanted our dealer clients to experience this level of training,” Krejci said. “He is certainly one of the most enthusiastic and entertaining speakers I have ever encountered, and combines real-world experience with cutting-edge solutions to provide F&I managers with the consultative selling skills they need to succeed in today’s increasingly competitve retail environment.

“This is going to be an intense, accelerated one-day boot camp for experienced F&I professionals who want to increase their product sales, profits, and income,” Krejci continued. “This is not F&I 101! This is a hands-on workshop that will enable even the most successful F&I managers to dramatically increase the sale of all F&I products through a proven, menu-based sales process that collapses confrontation at the point of contact and takes the pressure out of the F&I process.

“A menu doesn’t sell anything,” Krejci asserted. “It’s just a piece of paper. What it will do is get all of the customer’s options on the table in a minimum amount of time, so a trained F&I professional can then discuss with them why -- in their particular situation -- a product may be particularly important. This boot camp will provide managers with the consultative selling skills they need to lead today’s informed customer to a positive buying decision.”

The one-day workshop will be conducted from 8:30 a.m. to 5:30 p.m. on Tuesday, May 7; Wednesday, May 8; and again on Thursday, May 9 at the Tampa Club in Tampa, Fla.

According to Krejci, to ensure each attendee achieves the maximum benefit from the training, enrollment will be limited to 14 attendees per day.

For more information or to register your manager, contact Laura Reardon of Continental-National Services Corp at (813) 223-0085, ext. 21.