A1 Software Announces Mobile Focused CRM
A1 Software Group launched a new CRM called Selly, a mobile-focused system designed for small- to medium-sized dealerships.
SAN JOSE, Calif. — A1 Software Group announced its new dealership CRM, Selly, a mobile focused, lightweight CRM for automotive sales. Selly is designed for small to medium sized dealerships and was initially distributed as a mobile app.
“The majority of vendors have built complicated systems that have been selling for years with minimal updates and modernization,” said Zach Klempf, CEO of A1 Software Group. “Selly for Automotive will have a simple SaaS pricing structure at a fraction of the cost of other dealership CRM tools.”
Selly automates much of the data entry process by using social media integration and is accessible through the cloud or offline. Because of the mobile nature of the software, the CRM can be used while out in the lot. It is also localized in nine different languages to cater to bilingual sales reps.
A1 is currently looking for small and medium sized dealerships to participate in the beta test for Selly. In order to participate in the program, visit SellyDealer.com.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →