FinanCenter

(www.financenter.com), a provider of Web site

personalization products and services, and AAA (American Automobile

Association Inc.), a not-for-profit federation of 80 clubs serving 45

million members in the United States and Canada with travel,

insurance, financial and auto-related services, announced Apr. 23 that

AAA is further enhancing its Web presence with the addition of

FinanCenter's Auto Analyzers.

Localized for the club's three main markets, American English,

Canadian English, and French Canadian, the automobile

financial decision-making tools are said to enhance both the automotive

content and functionality of AAA's Web site.

The Auto Analyzers from FinanCenter provide visitors with tools that enable AAA members and Web visitors

to analyze and understand car-buying options, including leasing,

financing options, and payment analysis.

"AAA's commitment to making membership invaluable for our members

is stronger than ever," said Marshall L. Doney, vice president, AAA

Automotive. "Being the online automotive leader for our members who

expect us to be All Things Automotive is an important part of that

value strategy.

"With FinanCenter's Auto Analyzers -- available for use by anyone

who visits a AAA Web site -- we're giving our members and potential

members a privacy-protected means to examine their auto purchase

options and examine the financial implications on multiple levels.

Useful tools like the Auto Analyzers help AAA build and maintain

lasting customer relationships."

According to the company, localization was critical to AAA's decision to team with

FinanCenter for this project. With regionally customized Web sites

across the United States and Canada, providing services in the local

language was a key requirement.

FinanCenter says its ability to translate and localize any search

in its collection of Solution Centers that address 13 specific

financial areas (asset allocation, auto, college planning, credit

card, home, investing, life insurance, mutual fund, property &

casualty insurance, retirement, salary & benefits, small business, and

tax) make them the perfect partner in AAA's Web site enhancement.

"We're excited to be working with AAA to add value to the

organization's customer-oriented Web presence," said Corey Smith,

FinanCenter's president. "And by localizing for each of their markets,

AAA is ensuring that all of its members and visitors will benefit from

our award-winning educational products."

FinanCenter's Products

FinanCenter says its full line of interactive personal finance tools

include Analyzers, Educators, and Planners that engage customers while

capturing key data; Solution Centers that educate customers about

critical financial topics such as home buying, investing, taxes, then

guide them to "best fit" products; and

the e-Merchandising System Web site personalization platform. FinanCenter claims its clients can opt

for any or all product lines, from a comprehensive site-wide

installation to a custom suite of applications.

AAA's Web Services at aaa.com

AAA's Web sites, customized for each of the organization's 80

local clubs across the United States and Canada, are a

consumer resource, with Web-based tools and topical information on

club locations and benefits, travel, and automotive special interest.

Available directly via www.aaa.com, AAA says it is committed to being a resource for travelers.

About FinanCenter

FinanCenter provides Web site personalization solutions

that build and segment customer profiles, then

deliver personalized Web pages that target each profile. According to the comapny, as a result

of implementing personalization technology, FinanCenter's clients

drive transactions and increase the efficacy of their online channels.

FinanCenter says its products are deployable, easy to manage, and

cost effective. They help acquire and retain customers for over 350 of

the world's best-known financial institutions including Citibank,

First Union, and Wells Fargo. FinanCenter is headquartered in Tucson

and can be found on the Web at www.financenter.com.

About AAA

As a North American motoring and leisure travel

organization, AAA says it provides its 45 million members with travel,

insurance, financial and automotive-related services. Since its

founding in 1902, the not-for-profit, fully taxpaying AAA claims it has been a

leader and advocate for the safety and security of all travelers.