SCHAUMBURG, Ill. — American Auto Guardian Inc. (AAGI) has unveiled a new corporate brand, new logos for existing products, and a new exclusionary vehicle service contract (VSC).

AAGI’s 2017 Product Launch included a three-day event in Scottsdale, Ariz., which commemorated 20 years in business by introducing select agents to a bold new look for the company and its product offerings.

The event also marked the debut of AutoGuard Plus, a new, system-based VSC designed to simplify programs for dealers and maximize coverage for consumers. The plans cover all parts inside or directly attached to a covered system, along with inclusions, such as traditional batteries. AAGI President Tim Brugh said dealers will enjoy using OEM parts on all AG+ repairs and their customers will benefit from enhanced rental, towing and roadside assistance benefits.

“AG+ streamlines the process on every level, from F&I to claims,” Brugh said. “It’s going to change how we view exclusionary VSC coverage in the industry.”