ORLANDO, Fla. — Live chat provider ActivEngage has announced the launch of ActivSEM, a low-cost, targeted search engine marketing (SEM) solution for dealerships. The value-added service was designed to offer dealers a way to increase Website traffic, lead generation and sales in a challenging market.

"We are not offering this additional service to make money," said ActivEngage co-founder Ted Rubin. "We're offering it to help our dealers increase qualified Web traffic, which has declined for many dealers in the current economic environment."

ActivSEM targets automotive consumers who have the highest conversion rates and tracks the keywords used in automotive searches that end in live chat at the dealership Website. The system was designed to help keep dealers in front of online buyers, manage dealerships' SEM budgets and make continuous adjustments to increase traffic, leads and sales, all at a price of $99/month plus ad costs.

"We have seen a significant increase in our website traffic and our lead generation since we began using ActivSEM," said Peter Wilson, owner of Orlando Infiniti. "The boost in traffic and leads couldn't come at a better time. ActivEngage is putting money back into our dealership and the results have been phenomenal. They are genuinely trying to help our dealership, and it's working."