ORLANDO, Fla. — Live chat provider ActivEngage has announced the release of the Live Chat Buyers' Guide, a new eBook designed to help dealers learn more about live chat, including critical requirements for live chat success and questions dealers should ask of prospective service providers.

"Increasingly, dealers now realize the benefits that live chat can offer to enhance customer service and qualified lead generation at the dealership website," said Todd Smith, ActivEngage co-founder. "We created the eBook Buyers' Guide to help all dealers make the most well-informed purchase decision, based on their particular dealership needs."

The main focus of the book is to distinguish between IM technology and true chat application with business intelligence, according to the authors. 

"Effective live chat is not about putting a "click-to-chat" button on the Website, and it's not just about the technology," Smith said. "The best vendors will also offer dealers the business intelligence and services that can easily double or triple Website leads when used properly."    

Dealers can download the Live Chat Buyers' Guide at no charge here.