ADP Dealer Services Group has announced the release of DynamicSuite 3.0, a Web site development product designed specifically for automobile dealers.

"Powerful, easy to use features make DynamicSuite extremely attractive to today's retailer, especially considering its entry-level

price tag," said John Traver, president of Traver Technologies, a division of ADP's ProfitPoint Group. "Answering the dealer's need

for control of Web content, DynamicSuite enables a dealer's non-technical staff to update content, products and prices in a cost-effective manner. DynamicSuite also integrates with the dealer's dealer management system and CRM applications such as Right Relationship 360 and ADP iLeads."

Major features of DynamicSuite include:

• DealBuilder: A vehicle building and research tool

that allows customers to build, save and compare sample deals.

• Dealer ToolBox: Allows dealers to have complete control

over formatting, fonts, colors, custom pictures, photos from a

photo library, audio, video and flash animation, and more.

• Complete Site Change with the Click of the Mouse: Enables

dealer to select pre-designed layout or create unique custom

layouts for web sites as needed.

• StyleGuides: Allows dealers to maintain one web site while

displaying a different look to the user depending on what URL

they are utilizing.

• Virtual Sales Guides: Customized Virtual Sales Guides walk

customers through DealBuilder.

• Integration with ADP's MyAutoGarage.com: Fully integrated

with www.myautogarage.com, an online vehicle maintenance

manager.

According to ADP, with dealers spending more each year on vehicle marketing in an

attempt to drive traffic to the showroom, this integrated product

offering comes at an ideal time. "Dealer web sites have been an

historically under-utilized marketing tool, mainly because sites are

static in look and feel. ADP's DynamicSuite used in conjunction with

Traver Technologies training and consulting experience is what dealers

have been looking for to drive showroom opportunities," says Traver.

ADP offers DynamicSuite as a stand-alone product or as an integrated

part of a dealership's CRM solution.

About ADP Dealer Services

ADP Dealer Services Group provides integrated computing solutions

to more than 16,000 automotive and truck dealers throughout the United

States, Canada and Europe. ADP, with more

than $7 billion in revenues and more than 500,000 clients, is one of

the largest independent computing services firms in the world. More

information on ADP and ADP Dealer Services Group is available via the

Internet at www.Dealersuite.com. Traver Technologies is a

division of ADP's ProfitPoint Group. Traver has provided CRM

training and consulting solutions to the automotive retail industry

for the past decade. More information on Traver Technologies and the

DynamicSuite Suite can be found at www.travertech.com or by

contacting George Stavros @ 1-800-929-8478.