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SEARCHOver the past 15 years, the F&I product provider has earned multiple industry awards and distinctions for the service it provides to customers, agents, and dealers alike. It was recently acknowledged as the 11th fastest growing business in Utah.
SALT LAKE CITY — Alpha Warranty Services has reached another milestone, celebrating 15 years of growth, innovation, and partnerships in the F&I industry.
Over the past 15 years, the F&I product provider has earned multiple industry awards and distinctions for the service it provides to customers, agents, and dealers alike. It was recently acknowledged as the 11th fastest growing business in Utah.
“People say that corporations can’t have a personal touch, well I disagree,” says CEO Steve Rosenvall. “We continue to strive to provide excellent service and support to all of our customers. Being able to listen and be flexible to their needs is why we have such a strong reputation in the industry and how Alpha has been able to make an impact on the industry since 2002.”
Alpha was founded in 2002 with a value system centered on integrity, dependability and providing the best service, according to officials. Understanding the importance of adaptability and meaningful innovation, they added, Alpha constantly improves upon its programs. Recent additions include Unlimited Term Mileage, Alpha Claims Tracker, and the Zoom sales portal.
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
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Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
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EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
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In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
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‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
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It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
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Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
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