Alpha’s Jeff Olsen Honored With 2018 Corporate Counsel Award
The award was handed out by Utah Business magazine during a ceremony at The Grand America Hotel on April 26. Jeff Olsen, the F&I product provider’s in-house legal counsel, is also featured in the publication’s May 2018 edition.
SALT LAKE CITY — Jeffrey R. Olsen, in-house legal counsel for Alpha Warranty Services, was honored with the 2018 Corporate Counsel Award. Utah Business recognized the 2018 honorees at an awards ceremony at The Grand America Hotel on April 26. They are also featured in the May 2018 edition of Utah Business magazine.
The Corporate Counsel Awards recognize exceptional in-house attorneys who serve within businesses, nonprofit organizations, and other private-sector organizations. Olsen was recognized as one of the attorneys who exhibit excellence in their roles, models high ethical standards and has a track record of successful outcomes for their organizations.
“I enjoy resolving conflict and solving problems in a quick, efficient manner. For example, it’s such a great feeling when I can resolve a customer complaint. They feel listened to and they feel that they understand our position, and we jointly come to a mutual agreement about a resolution. It’s a win for the customer and a win for the company.” Olsen says.
More F&I

Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →