LAKEWOOD, Colo. — American Auto Shield and 40-year industry veteran Rod Heasley of KISS Concepts Group today unveiled Modern Auto Protection (MAP), a vehicle service contract (VSC) program designed to allow buyers to build their own unique plan.

Heasley will officially launch the program at the National Independent Automobile Dealers Association’s 2017 convention and expo, which is scheduled for June 13-15 in Las Vegas.

“During my four decades in this business, I’ve never seen an environment where consumers are asking for the level of control over their buying experience than they are today,” Heasley said. “You see it in the tremendous growth of digital retailing and the customization of the car buying process. Now is the perfect time to offer every buyer a program that covers exactly what he or she personally needs.”

Modern Auto Protection uses an interactive quoting tool to calculate a custom price based on consumer responses to several questions. “Each quote is truly unique to the situation, with more than 12,000 variables in our pricing algorithm. As a result, the customer can create a program that covers them for the specific mileage, term, deductible, and coverage they need,” Heasley said. “We’ve thrown the pre-packaged plans out the window. Dealers will garner much more success by helping customers get exactly what they want, need and can afford.”

The new offering also features:

• One simplified contract that covers all programs, supplemented by a one-page addendum depending on the coverage chosen.

• First-of-its-kind customer support on behalf of dealers to help them remain compliant and uncover new revenue streams.

• Entire vehicle class guide streamlined onto one page.

• Coverage for some makes and models that are currently excluded by other VSC programs

• Reimbursement for emergency repairs performed outside of normal business hours.

Last month, Heasley announced he was joining forces with American Auto Shield, which has focused exclusively on direct-to-consumer opportunities for the last 15 years. The addition of Heasley, who was tasked with bringing MAP to market as president of the F&I product firm’s new division, marked the company’s entrance into the dealer arena.

Heasley’s KISS Concepts Group has the exclusive right to market MAP to dealers across the country. The company is now accepting applications for independent business relationship managers who will roll out the program to their local dealerships.

Dealership management system and menu system integration for MAP is available through F&I Express, and the program was designed by Over The Edge, an Ohio-based business technology solutions company.

MAP will be offered in 49 states — California being the exception. The program is insured and underwritten by an A.M. Best “A”-rated insurance company. For more, visit www.modernautoprotection.com.