FI showroom red and grey logo
MenuMENU
SearchSEARCH

Americans are Borrowing Again

As auto loans and credit apps rise, it appears Americans are more willing to take on debt.

July 8, 2021
Americans are Borrowing Again

Equifax reports demand for auto loans and leases, general-purpose credit cards and personal loans rose 39% in April 2021.

Credit:

Creative Commons

2 min to read


As the U.S. emerges from the pandemic, Americans are borrowing at higher levels than in 2019. 

Equifax reports demand for auto loans and leases, general-purpose credit cards and personal loans rose 39% in April 2021, compared with April 2020. The credit reporting bureau reports this figure is 11% higher than April 2019.

Ad Loading...

Lenders responded to heightened demand by extending a record number of auto loans and leases in March, reported Equifax. They also issued more general-purpose credit cards than any other March on record. 

The trends mark a change of course from 2020, when consumers avoided credit cards, personal loans and other debt. Though stimulus checks, expanded unemployment benefits, and a surging stock market may have limited consumer borrowing, many people avoiding borrowing amid layoff fears. 

Now, pandemic behind them, Americans are buying at unprecedented levels. Higher prices on new and used vehicles are also boosting loan demand. 

Lenders also seem more willing to take on consumer loans than during the pandemic. Big banks that tightened underwriting requirements in 2020 are now relaxing those tighter standards.

According to Mintel Comperemedia, lenders mailed 127 million personal-loan solicitations to people’s homes in May, up from 60 million in 2020.

Ad Loading...

The pandemic spurred many Americans to pay down debt. While good for consumers, it concerned lenders that rely on increasing loan volumes to make money. These lenders hope to spur borrowing with more credit-card originations that leads to more consumers carrying balances, and paying interest on those balances, from month to month.

Equifax also reported lenders originated around three million auto loans and leases in March, up 53% from over 2020, and marking the highest monthly figure on record. The credit reporting agency reported balances for new originations also hit a record of $73.6 billion in March, up 59% from a year prior. In addition, lenders approved six million general-purpose credit cards in March, up 32% from a year earlier and the highest March figure on record.

JP Morgan & Co. reported 17% higher customer spending on credit cards in May compared to the same month in 2019. The company expects the trend to continue throughout 2021, said Gordon Smith, the bank’s co-president, at a conference in June.

Some lenders are even extending more credit to consumers with low credit scores. Lenders approved 1.4 million general-purpose credit cards for subprime borrowers in March, up 28% from 2020 and 25% from 2019. In the automotive world, lenders approved around 602,000 subprime loans and leases, up 31% from a year before. Lenders report balances on these auto loans and leases totaled $11.7 billion, the highest on record.

Originally posted on Auto Dealer Today

More Auto Finance

Woman's hands holding an wallet empty of cash
Auto Financeby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Three men smiling for headshots
Auto Financeby Lauren LawrenceJuly 1, 2026

Porsche Financial Services Shifts Structure

After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Ad Loading...
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Photo of man holding a car key
Auto Financeby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →
Photo of a white toy car next to piles of coins
Auto Financeby Hannah MitchellJune 8, 2026

First-Quarter Sees Long Auto Loan Growth

Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.

Read More →
Ad Loading...
Assurant, Mastering Credit Friction, Sales Series, Expert Trainer Josh Krach
Auto FinanceMay 29, 2026

Mastering Credit Friction

In this video, Josh Krach explains how to turn credit friction into an advantage.

Read More →
Couple talking with auto salesman next to new car inside dealership
Auto Financeby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Photo of a loan contract on a desk
Auto Financeby Hannah MitchellMay 13, 2026

Auto Lenders, Consumers on a Tightrope

April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.

Read More →
Ad Loading...
black background with orange text saying Alec Hagey Toyota Financial Services President and CEO effective April 6 with picture of Alec Hagey
Auto Financeby Lauren LawrenceApril 6, 2026

Toyota Financial Services President Replaced

Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.

Read More →