Arkona Inc. and the
Independent Auto Dealers Association of Utah (IADAU) announced the introduction of an agreement that
Arkona Endorsed by the Independent Auto Dealers Association of Utah
by Staff
August 28, 20022 min to read
provides statewide pricing for dealers, strengthens the
IADAU's position as the one stop resource center for independent automobile
dealers in Utah, and makes Arkona's dealer management system the exclusively
endorsed Dealer Management Solution (DMS) of the IADAU.
"Our dealers have continually asked for a state-of-the art, cost-effective
and fully integrated solution that addresses the special needs of operating
an independent dealership. Such a package is now available and at an
affordable price," said Wayne Jones, CEO, IADAU. "With Arkona, dealers now
have access to the industry leading management tools they need and a
solution that can accommodate growth should the dealer decide to expand to
multiple locations or add a service component."
"The IADAU's exclusive endorsement of Arkona is a bold statement of its
commitment to research and recommend the best products and services to its
dealer members, as well as its confidence in Arkona," said Alan Rudd, CEO,
Arkona. "This new alliance means independent dealers statewide will finally
realize the benefits of a full-featured and integrated ASP information
management platform that will keep pace with the most demanding growth
curve."
IADAU will act as a reference for prospective dealers in-state and
nationwide. ARKONA and IADAU will jointly market the dealer solution at
conferences, trade shows, road shows and at IADAU's education center.
About IADAU
The Utah Independent Auto Dealers Association was formed in 1975 to serve
the needs of the independent auto dealer in Utah. IADAU has over 25 years
experience in providing services related to the industry such as lobby work,
forms & promotional supplies, education, benefits packages and partnership
building with state and federal agencies. For more information visit the
IADAU Web site at www.iadau.org.
About Arkona Inc.
Founded in 1996, Arkona is a public company in automotive
Topics:F&I
More F&I
Sponsored•May 8, 2026
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
How AI Will Drive the Next Wave of Innovation in Finance & Insurance
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Control in Sales Is an Illusion
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Curb The Confusion
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
There Is Always one More Product
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →