ARKONA Inc. says it has released the

latest version of its dealer management solution with more than 70

enhancements specifically requested by its dealers to improve productivity

and profitability. The enhancements will benefit the more than 300

dealerships utilizing ARKONA's dealer management system, according to the company.

Key among the enhancements is a reverse phone number lookup that allows

dealers to search by customer's phone number and then have the information

automatically populate screen and database fields. This customer profile

feature simplifies data entry, improves accuracy and saves valuable time

across the dealership, says the company.

Equally important are new productivity tools, like the one that provides

service managers with a simultaneous view of seven days of scheduled

appointments and then allocates resources, by skill level, to best manage

the workload and the needs of its customers.

The company says parts department personnel will appreciate the ability to create a return on

parts from a closed invoice which means re-keying part numbers, payment

methods and discount levels are no longer necessary. Dealerships with

active wholesale parts operations, in particular, will benefit from this new

feature for its timesavings and improved data accuracy.

"We listen to our dealers about their changing competitive environment and

then respond to their requests with and ever-evolving toolset," stated Rich

Holland, president, ARKONA. "We've geared our management system and

Web-based solutions toward forward-thinking dealers. They consistently tell

us that ARKONA gives them easier access to more information and analysis

than with their previous management system."

This release marks the fifth product enhancement of 2003 and demonstrates

ARKONA's commitment to its dealers to deliver a management solution that is

constantly improving and able to communicate with and meet the major OEM's

requirements.

For more information about all of ARKONA's Dealer Management Solutions and

Web services, please call 866-478-6364 or go to

www.arkona.com.