Asbury Autogroup Enters Alliance with Pennzoil-Quaker State
Asbury Autogroup and Pennzoil-Quaker State Co. (PQS) on June 26 announced a strategic alliance providing the Asbury dealership network with significant cost savings on oil products and co-marketing initiatives.
Specifically, the five-year agreement will enable Asbury's dealerships to take advantage of nationally discounted prices on oil, co-op advertising promotions, sales support, and customer support programs such as roadside assistance and car care kits.
"Strategic business partners like Pennzoil enable our dealerships to provide our customers with high quality products and services that increase customer satisfaction," said Brian Kendrick, Asbury Autogroup's CEO.
"Strategic alliances are an important and effective way to build our business by reaching a broader base of consumers," said Doug Boyle, Pennzoil-Quaker State Co. Lubricants president. "Pennzoil-Quaker State products, promotions and customer support will combine well with Asbury’s powerful retail platform to give consumers a superior experience."
About Asbury Autogroup
Asbury Automotive Group L.L.C. is comprised of nine regional automotive groups located in Arkansas, Florida, Georgia, Mississippi, Missouri, North Carolina, Oregon, Virginia and Texas. The company operates 125 automotive retail franchises and sells, finances and services a diverse range of foreign and domestic automobile brands.
About Pennzoil-Quaker State Company
Pennzoil-Quaker State Co. is a leading worldwide automotive consumer products company, marketing more than 1,300 products with 20 leading brands in more than 90 countries.
The company markets Pennzoil® and Quaker State® brand motor oils, the number one and number two selling motor oils in the United States. Jiffy Lube, a wholly owned subsidiary of Pennzoil-Quaker State Co., bills itself as the world’s largest fast lube operator and franchiser.
For more information about Pennzoil-Quaker State Co., visit www.pennzoil-quakerstate.com.
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