Assurant Solutions Names Bill Bracken as National Director of Dealer Sales
Assurant Solutions’ vehicle service contract business promoted Bill Bracken to national director of dealer sales.
ATLANTA — Assurant Solutions’ vehicle service contract business promoted Bill Bracken to national director of dealer sales.
In his new role, Bracken will be responsible for the Assurant’s dealer retail sales and marketing, which include vehicle service contracts and ancillary products.
Jimmy Atkinson, senior vice president and general manager of Assurant Solutions vehicle service contract business, commented: “Bill brings a terrific background to his new role having served as a district and regional manager. Most recently he has overseen the development of 39 states. The energy that he brings to his work and knowledge of the auto industry will be an asset to our dealer partners.”
Prior to joining Assurant Solutions in 2003 as a district sales manager, Bracken spent eight years at Ford Motor Credit Company as a business development manager.
More F&I
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →