Auction Broadcasting Co. Publishes First Issue Of “The Wire”
Auction Broadcasting Co. (ABC) recently published its first issue of The Wire, an e-newsletter designed to disseminate industry and ABC-specific news to dealers, financial institutions, fleet/lease and captive finance customers, and manufacturers.
The premier issue of The Wire highlighted ABC’s introduction of its new 100 percent Buy-back Program, industry trends and ABC auction news, as well as "Down To The Wire," an article by ABC Vice President Bob Rauschenberg.
“The Wire is a fantastic tool we plan to utilize to present new initiatives, introduce ABC key executives, examine industry trends, and keep our customers abreast of upcoming sales and exciting special events,” Rauschenberg said. “Technology has always been a major thrust in the establishment and success of ABC, so it’s only logical that we use the Internet technology to produce a cutting-edge industry newsletter.”
According to ABC, the e-newsletter also makes it easy to obtain additional information on a given topic, with e-mail links included to make The Wire user-friendly and interactive. Auction Broadcasting Co. says it is the first of the three major auto auction companies to implement an e-newsletter.
“Since our inception, ABC has been known as a forward-thinking company that embraces new technology,” Rauschenberg said. “We were the first auction network to offer such innovations as the Auto Auction Theater Technology (A2T2) and ReconRamp, a revolutionary reconditioning process. And as we continue to grow and the auto auction business continues to change, we’re committed to implementing cutting-edge technologies that enhance our services. All of the new technological advances we employ increase returns and opportunities for our customers.”
About Auction Broadcasting Co.
ABC provides value-added auto auction services to dealer consignment, factory, financial institution, fleet/lease and captive finance customers.
Auction Broadcasting Co. currently has facilities in Indiana, Michigan, Ohio, Florida, Virginia, Tennessee, and Minnesota. The company maintains its headquarters at 1919 S. Post Road in Indianapolis, Ind.
For more information about ABC, call (317) 862.7325 or visit the company’s Web site at www.auctionbroadcasting.com.
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