Auto Dealer Web Sites Launch Configurator and Comparator Supplied by Edmunds.com
Edmunds.com (www.edmunds.com),an online resource for automotive information, has announced the launch of its configurator and comparator Web tools on the Web site of AutoNation, Inc., a retailer of both new and used vehicles, and its affiliated dealerships.
Configurator
The Edmunds.com configurator tool allows consumers to "build" their vehicles using the same information that is used by their local dealers to actually order a car. The company says option package descriptions and Manufacturer's Suggested Retail Prices are provided, and consumers are invited to request a dealer quote if they want to move further into the sales process. To use the configurator tool, visit www.autonation.com, click "Find a Vehicle" then "Build Your Dream Car."
"The configurator provides a valuable service to AutoNation site visitors while allowing the company to build relationships with in-market consumers," said Christian D. Nimsky, director of Data Applications for Edmunds.com. "This tool was initially deployed on AutoNation's corporate Web portal and is currently being customized to integrate with dealer Web sites."
Comparator
According to the company, online researchers will now have the opportunity, using the Edmunds.com comparator on AutoNation's Web site, of comparing up to four models. The company says photos, prices, J. D. Power ratings, features, color choices and specifications are shown for each. To use the comparator tool, visit www.autonation.com, click "Research" then "Compare New Cars."
"Many of our site visitors recognize and trust the Edmunds.com brand name, so AutoNation benefits doubly from presenting third-party data in such useful tools," said Gary Marcotte, vice president of New Vehicle and eCommerce Operations for AutoNation. "And, it took an impressively short period of time for this project to move from inception to implementation."
About Edmunds.com, Inc.
Edmunds.com is an online resource for automotive information. Its data, tools and services, including Edmunds.com True Market Value® pricing, is generated by Edmunds Data Services and is licensed to third parties. The company says it supplies over 800,000 pages of content for NYTimes.com's auto section, provides weekly data to Automotive News and delivers monthly data reports to Morgan Stanley. The company is headquartered in Santa Monica, California and maintains a satellite office in Troy, Michigan.
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