PHILADELPHIA — Marketing solutions provider AutoConversion has announced the launch of BlogPro Automotive, a new blog marketing program for car dealers.

"Dealers using BlogPro Automotive can streamline the process of initiating a WordPress blog account, and we offer a simple way for clients to manage one or multiple blogs from one easy-to-use interface," said AutoConversion CEO Ryan Gerardi. "Our process allows new bloggers to leverage a robust platform without the hassles of technological overhead that most people eventually encounter when pursuing these blogging efforts."

Built on the popular WordPress blogging platform, the service offers car dealers and other automotive companies a variety of free and paid services related to the use of blogs, discussion forums, social media, search engine optimization and video marketing. Registered members will receive free training, tips and blogging best practices advice, as well as ways to leverage social media sites to benefit business network development. BlogPro Automotive members are also the first to be notified about upcoming training webinars and are eligible for free admission to most of these events.

Having worked in the Internet marketing field since 1999, Gerardi has fine-tuned strategies for auto retailers to explore the many ways the Internet helps them connect with online auto shoppers and maximize their inventory management solutions.

"At the same time I was developing automotive CRM and e-mail marketing solutions," Gerardi said, "I was also experimenting with blogging for business purposes. I quickly realized that the industry lacked solutions and expertise that would benefit car dealers; so our team began developing these tools for the automotive retail market early in 2007. Our current tools provide incredible resources for a targeted and personal approach to online marketing and networking.”