FI showroom red and grey logo
MenuMENU
SearchSEARCH

Autosoft Certifies MaximTrak F&I Platform

MaximTrack Technologies’ F&I suite has completed Autosoft’s certification process and now integrates with the tech firm’s FLEX DMS.

by Staff
May 13, 2015
2 min to read


WEST MIDDLESEX, Pa. — Autosoft Inc., a provider of dealer management systems (DMS), announced this week that MaximTrak Technologies’ F&I suite has completed the certification process for integration with FLEX DMS as part of the tech firm’s FLEX Connect program.

The integration means that more than 2,000 dealers using Autosoft to manage their dealerships can now benefit from MaximTrak’s F&I solutions, which include:

Ad Loading...
  • MENUTRAK: Simplifies process flow, speeds up the deal, appeals to the consumer and makes more money for the dealership, according to MaximTrak.

  • DASHBOARDS: Give F&I managers and their dealers quick-view reporting so they can make quick, easy and informed decisions.

  • E-TRAK: Streamline the administration and sales processes with access to electronic forms, digital signature capture, e-rating, and digital remittance.

  • FLITE: Speed transaction processes while delivering the complete F&I story through touch, tablet, and tablet-to-TV technology.

“MaximTrak is excited about this partnership with Autosoft,” said Jim Maxim Jr., president and CEO of MaximTrak. “We’re bringing unique digital F&I tools to dealers using the Autosoft DMS, enabling them to deliver thorough, compliant, and transparent F&I experiences to their customers while helping boost F&I profits for their dealerships.”

Christopher Morris, senior vice president of business development for Autosoft, added: “MaximTrak is an F&I industry leader. We are delighted to have them as a participant in our FLEX Connect program, giving Autosoft customers a broader choice of integrated solutions that help them manage their business.”  

More F&I

stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Ad Loading...
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Ad Loading...
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →