Autosoft Certifies MaximTrak F&I Platform
MaximTrack Technologies’ F&I suite has completed Autosoft’s certification process and now integrates with the tech firm’s FLEX DMS.
WEST MIDDLESEX, Pa. — Autosoft Inc., a provider of dealer management systems (DMS), announced this week that MaximTrak Technologies’ F&I suite has completed the certification process for integration with FLEX DMS as part of the tech firm’s FLEX Connect program.
The integration means that more than 2,000 dealers using Autosoft to manage their dealerships can now benefit from MaximTrak’s F&I solutions, which include:
MENUTRAK: Simplifies process flow, speeds up the deal, appeals to the consumer and makes more money for the dealership, according to MaximTrak.
DASHBOARDS: Give F&I managers and their dealers quick-view reporting so they can make quick, easy and informed decisions.
E-TRAK: Streamline the administration and sales processes with access to electronic forms, digital signature capture, e-rating, and digital remittance.
FLITE: Speed transaction processes while delivering the complete F&I story through touch, tablet, and tablet-to-TV technology.
“MaximTrak is excited about this partnership with Autosoft,” said Jim Maxim Jr., president and CEO of MaximTrak. “We’re bringing unique digital F&I tools to dealers using the Autosoft DMS, enabling them to deliver thorough, compliant, and transparent F&I experiences to their customers while helping boost F&I profits for their dealerships.”
Christopher Morris, senior vice president of business development for Autosoft, added: “MaximTrak is an F&I industry leader. We are delighted to have them as a participant in our FLEX Connect program, giving Autosoft customers a broader choice of integrated solutions that help them manage their business.”
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →