AutoTradeCenter Extends Vehicle Remarketing Agreement With American Suzuki Motor Corporation
AutoTradeCenter announced Mar. 4 that it has signed a 12-month agreement extension with American Suzuki Motor Corporation (ASMC) to continue remarketing vehicles to Suzuki franchise dealers nationwide via Program Remarketing Online (PROline) powered by ATC.
Launched in May of 2001, the PROline system provides an Internet remarketing channel for the sale of Suzuki vehicles returning from national daily rental fleets. Tim Finley, fleet and remarketing manager at Suzuki stated, "We are encouraged by AutoTradeCenter’s success in gaining dealer participation and support for PROline. Our dealers have quickly adapted to the online process and enjoy their exclusive ability to purchase quality Suzuki rental returns upstream from the comfort of their home or office. We are excited to extend our partnership and look forward to another exceptional year."
"We are pleased with the opportunity to continue our role in Suzuki’s remarketing strategy," stated Roger L. Butterwick, president of AutoTradeCenter. "ATC takes great pride in this partnership and we look forward to a long-term commitment of development and support of Suzuki’s franchise dealer base in reaching their brand building franchise goals."
Suzuki Motor Corporation (SMC) founded the Automotive Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., in 1985. AMSC markets automobiles in the United States through a network of more than 400 automobile dealerships in 49 states. ASMC’s parent company, Suzuki Motor Corporation is a worldwide manufacturer, selling a variety of vehicles in 191 countries. Founded in 1920, SMC is based in Hamamatsu, Japan.
AutoTradeCenter (ATC) is an Internet-based "business-to-business" automotive re-marketing company. The company markets its services to automobile manufacturers, captive finance companies, lease and rental companies, and financial institutions across the U.S. ATC powers the American Honda Finance Corporation’s Vehicle Inter-Dealer Purchase System (VIPS), the American Suzuki Motor Corporation’s PROline, and Volvo Finance North America’s Remarketing Internet Database Explorer (VolvoRIDE) utilizing Internet technology and remarketing services. For more information on AutoTradeCenter.com Inc., please visit www.autotradecenter.com.
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