AutoTradeCenter announced Feb. 14 that it has entered into a three-year Internet vehicle remarketing agreement with American Honda Finance Corporation (AHFC). The new agreement provides for a change in platform of the AHFC Vehicle Inter-Dealer Purchase System (VIPS) to the ATCadvantage technology recently unveiled by AutoTradeCenter.

“This agreement represents a long-term partnership based on performance and trust,“ said David Langley, American Honda Finance Corporation manager of lease-end remarketing. “We fully expect the new VIPS, powered by ATC on the Advantage platform, to substantially lift sales and continue our history of savings within our annual lease portfolio of 150,000 vehicles.”

ATCadvantage for VIPS

The ATCadvantage is designed for vehicle remarketing by vehicle remarketers, according to AutoTradeCenter. It addresses all the business functionality required by the remarketing community, including:

• Tracking all vehicle movement (i.e. grounded at the dealer, in transit and/or marshaled at auction),

• Cataloging all vehicle services (i.e. physical inspections, reconditioning, etc.), as well as,

• Continuous access and non-disruptive marketability throughout the vehicle disposition cycle.

“The VIPS is not just a Web site,” Langley said. ”It’s a seasoned remarketing strategy utilizing proven technology, sound business methods, and a dedicated support team to drive sales. The ATCadvantage allows us to not only address how the vehicle sells, but the bigger questions of when and at what price.”

Benefits to Dealers

“The VIPS has become a vital part of the Honda/Acura dealers’ daily inventory management,” said Colette Marcilliat, president of Remarketing at AutoTradeCenter. “It is their complete source for inventory and information. With a single login, VIPS allows dealers seamless access to any and all vehicles within the system, regardless of car type or business rules assigned. With the new VIPS, dealers now get early, continuous access plus valuable account management reporting without sacrificing speed or efficiency.”

Future Expansion

“We are currently testing the new VIP with our California dealers,” Langley said. “The next few weeks will be exciting as we continue to expand the VIPS with a national rollout, planned auction extension, and eventual true inter-dealer trading.”

“Business flexibility is what the ATCadvantage is all about," said Roger L. Butterwick, president of AutoTradeCenter. “Its comprehensive options deliver the tools necessary to an industry where preferred selling methods change frequently. The new Honda contract represents substantial value-added services to their previous remarketing program and we look forward to our expanding partnership.”

About AutoTradeCenter

AutoTradeCenter.com (ATC) is an Internet-based business-to-business automotive remarketing company.

On its Web site, www.autotradecenter.com, the company markets its services to automobile manufacturers, captive finance companies, lease and rental companies, and financial institutions across the U.S.

ATC powers the American Honda Finance Corporation’s Vehicle Inter-Dealer Purchase System (VIPS) utilizing Internet technology and remarketing services.

For more information on AutoTradeCenter.com Inc., visit www.autotradecenter.com or contact Public Relations at lseegan@autotradecenter.com.