AutoTradeCenter.com Inc. has announced the second generation of ATCAdvantage, an Internet technology system based on the company's B2B e-commerce model for vehicle remarketing.

The new ATCAdvantage templatable technology builds upon the original version specifically designed to address the concerns shared by all vehicle remarketers: how to sell the vehicle to the target dealer audience, at the highest possible price, and at the earliest point in the selling cycle, with the least expense incurred, according to Roger L. Butterwick, president of AutoTradeCenter.com.

"The ATCAdvantage is designed with the future in mind," Butterwick said. "We estimate 10 million vehicles coming into our target market annually. This system can effortlessly handle millions of listed vehicles and tens of thousands of dealers buying cars simultaneously."

The ATCAdvantage multi-layered design allows the seller to apply various sets of criteria to an entire vehicle portfolio, or specific vehicles within that portfolio, according to Butterwick. All vehicle data is housed within the system. This central information source provides real-time data reporting for quick response to current market conditions, as well as in-depth trend analysis for forecasting future strategies.

"Sellers want flexibility," said Colette Marcilliat, AutoTradeCenter.com vice president of marketing and president of remarketing services. "Our technology must be able to accommodate any and all proven techniques, at the seller's discretion, to most effectively market their vehicles.

"In vehicle remarketing, time is money," Marcilliat said. "ATC has built-in features to employ the seller's unique business processes on the fly, without costly reprogramming. The ATCAdvantage delivers the utmost flexibility, with the most comprehensive set of business-driven choices, while maintaining a branded, easy to use format. That's intelligent remarketing."

According to Marcilliat, the ATCAdvantage incorporates a high-speed, pure fiber network designed to perform well, even during the Internet's busiest periods. This performance capacity, coupled with AT&T's exponentially scalable server farm, makes ATCAdvantage fail safe with the look and feel as if it were running on a remote buyer's individual computer.

"ATCAdvantage is built on a highly scalable, redundant hardware and software architecture," commented Mark R. Jensen, AutoTradeCenter.com chief technology officer, vice president of Internet operations.

"This architecture utilizes the Internet-based technology industry's leading combination of the Sun Solaris, Veritas Clustering and the Oracle database engine. Multiple Sun Enterprise servers are deployed at each application level to achieve load-balanced redundancy," Jensen said. "Thus, the system operates at the highest level of efficiency no matter how many vehicles are uploaded in conjunction with a multitude of users accessing the system."

"The development and release of the second generation ATCAdvantage is the product of ATC's collective remarketing and technology expertise," Butterwick said. "We are building on a solid, proven performance foundation and are demonstrating our commitment to provide the best Internet vehicle remarketing solution.

"The ATCAdvantage is designed with the future in mind. Built for fast, efficient, high volume use, it effortlessly serves multiple sellers, millions of vehicle inventory and thousands of dealer-users simultaneously," Butterwick said.

AutoTradeCenter.com bills itself as the leading Internet-based business-to-business automotive remarketing company. On its Website, http://www.autotradecenter.com/, the company markets its services to automobile manufacturers, captive finance companies, lease and rental companies, and financial institutions across the United States who can use the site's many features for more efficient buying, selling and trading.

ATC powers the American Honda Finance Corp.'s Vehicle Inter-Dealer Purchase System, "VIPS" and American Suzuki Motor Corporation's PROLine, utilizing Internet technology and remarketing services.

For more information on AutoTradeCenter.com Inc., visit http://www.autotradecenter.com/ or contact Public Relations at lseegan@autotradecenter.com.