AutoTrader.com and eBay Streamline Inventory Management on eBay Motors
AutoTrader.com, an Internet automotive classifieds destination, and eBay, the online marketplace, on June 5 announced a new online feature they say will allow automotive dealers to seamlessly move vehicles in their online inventory between eBay Motors and AutoTrader.com.
The software tool, hosted by AutoTrader.com and
available to dealers at dealers.autotrader.com, leverages the massive AutoTrader.com vehicle database that nearly 40,000 dealers already use to advertise inventory online, and allows them to sell vehicles in eBay's national marketplace of more than 29 million users.
Dealers can now efficiently and conveniently create eBay Motors listings based on their online classified listings already registered in AutoTrader.com, according to officials of the two companies. The tool is designed to enable dealers to list their vehicles in the eBay marketplace in less than 10 minutes per car, a significant improvement over the prior software.
The ongoing management is simple to organize, easy to manage and more profitable for dealers, according to Chip Perry, president and CEO of AutoTrader.com. The manual part of the process has been streamlined so dealers only need to enter vehicle descriptions and pricing information, and upload photos. The cost of selling a car remains the same -- $25 to list and $25 when the car sells.
"Dealers already accustomed to using the AutoTrader.com listings format and software will now be able to post their AutoTrader.com inventory to eBay Motors in one easy step," Perry said. "By offering exclusive services such as free photo hosting, toll-free customer support and paper (rather than credit card) billing, we're able to streamline the listings process and more importantly, increase dealers' productivity and sales."
"Dealers have been extremely successful selling on eBay Motors and we are pleased that AutoTrader.com's new listing tool will build on that momentum by making the process even more convenient," said Simon Rothman, vice president and general manager, eBay Motors. "Now dealers can instantly reach a national audience of motivated consumers who are willing to make an online commitment to buy a used car."
"I am now able to seamlessly move my entire inventory between the eBay Motors and AutoTrader.com sites and manipulate it in real-time because of this new technology," said Luigi Nascairelli, president, Majestic Cars in
Cohasset, Mass. "The ability to easily add and remove vehicles between each site and then let consumers take full control of the bidding process creates a winning opportunity on both sides -- we move more inventory and consumers get what they want at the price they want."
About AutoTrader.com
AutoTrader.com is an Internet destination and marketplace for buyers and sellers of used cars, light trucks, vans and sport utility vehicles; and for consumers seeking information regarding automotive products and services, such as insurance, financing and warranties.
AutoTrader.com, through its strategic alliances, aggregates in a single location an extensive network of industry participants with a comprehensive database of 1.5 million vehicle listings and automotive information, to create an open marketplace that is local, regional and
national in nature.
AutoTrader.com was formed in 1997 and is a majority-owned subsidiary of Manheim Auctions, Inc., which has been in business since 1945 and is the world's largest operator of wholesale auto auctions. Manheim Auctions, a wholly owned subsidiary of Cox Enterprises, Inc., a leading media conglomerate, is AutoTrader.com's principal stockholder and one of AutoTrader.com's strategic partners. Other investors and strategic partners include Trader Publishing Company, ADP, Inc., eBay Inc. and the venture capital firm Kleiner Perkins Caufield & Byers.
The new software tool to streamline inventory management on eBay Motors is available to dealers at dealers.autotrader.com.
About eBay
eBay (www.ebay.com) bills itself as the world's largest on-line
trading community. Founded in 1995, eBay created a marketplace for the sale of goods and services by a community of individuals and businesses.
eBay teamed up with AutoTrader.com in March 2000 to create a co-branded Web site (www.ebaymotors.com) that helps bring used-car dealers and buyers together in a national online marketplace.
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