AutoTrader.com Maintains Marketing Momentum With Sponsorships Across NFL on Fox
AutoTrader.com, an online automotive classifieds site, announced October 17th its ongoing commitment to nationwide brand marketing and advertising, with its second consecutive season of extensive sponsorship packages of NFL games on Fox television. Throughout the televised football season this fall, autotrader.com will air its commercials in rotating spots throughout 28 regular season games, including the widely-watched Thanksgiving Day game. AutoTrader.com has also secured the sponsorship of the post-game entitlements-all of which will be branded "The AutoTrader.com Post-Game Show."
"Last year we successfully used televised football sponsorship as a highly targeted way to reach an important demographic segment-males age 18-45," said Clark Wood, vice president of marketing, AutoTrader.com. "Our involvement with the NFL on Fox puts AutoTrader.com in front of millions of potential customers in this influential demographic that may be in the market to buy or sell a used car."
AutoTrader.com has consistently employed broadcast advertising during widely viewed sporting events such as NFL, MLB, NBA, NCAA Basketball and NASCAR, combined with online marketing partnerships, to reinforce its brand among its key demographic.
Continuing with its multi-platform marketing campaign, AutoTrader.com will maintain its successful online partnerships throughout the year. AutoTrader.com is the exclusive used car provider for all America Online properties including AOL, AOL Anywhere, Netscape, CompuServe, Digital City, and AOL Instant Messenger. AutoTrader.com will also continue its existing long-term online partnerships with Internet leaders such as iWon, Google, AltaVista, AskJeeves, LookSmart and BellSouth. In addition, AutoTrader.com has just wrapped up an innovative summer online advergaming promotion to target the 18-24 year old market. The "Slide Into Your Ride" campaign generated superior site traffic and brand awareness through AutoTrader.com and its affiliation with partner companies like JBL, Gatorade and Sports Illustrated.
For more information, visit www.autotrader.com.
About AutoTrader.com
AutoTrader.com is an Internet auto classifieds marketplace and a comprehensive main source for consumers interested in buying or selling a new or used vehicle, or seeking information on price comparisons, safety tips, financing, insurance or warranty information. Through its strategic alliances with Manheim Auctions, Trader Publishing Company, ADP, Inc., America Online and eBay, AutoTrader.com aggregates in a single location a comprehensive database of 1.7 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide consumers the largest selection of used vehicles in their local market.
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