WashingtonAutoUpLinkUSA’s “Tools to Make You Profitable” Internet inventory marketing seminar for new- and used-car dealership Internet sales professionals will be held in Washington, D.C. on May 15. This national seminar brings auto dealership Internet sales professionals together with some of the industry’s most well-known providers of leading-edge Internet inventory marketing tools. Presentations will include:

AutoUpLinkUSA: Discussing technology trends and strategies for more effective vehicle inventory and vehicle image acquisition, management and online publishing to online car-shopping sites.

CarFax: Discussing strategies for using the CarFax brand and data to help car dealers sell more used cars more effectively.

UnityWorks Media: Discussing the application and economics of adding streaming video to online listings to better attract online car shoppers’ attention.

e-autobusiness: Discussing customer relationship management (CRM) strategies for improving Internet sales department communications effectiveness with consumers sending inquiries to the dealership from online shopping sites.

eBay Motors: Discussing opportunities for dealerships to market wholesale inventory on a retail basis using this unique bid-based sales channel.

AutoMart: Discussing the integration of online inventory listings with traditional print media to maximize the dealership’s advertising dollar.

Gumiyo: Discussing the emerging sales channel of mobile web browsing to help dealers reach buyers and buyers reach dealers via cell-phone text messaging and online inventory viewing.

The seminar will be held from 8 a.m. to noon at the Collaborations Executive Club in the Verizon Center, 601 F. St. NW, Washington D.C. A continental breakfast will be served and handout materials provided to attendees.

This is a free seminar for new- and used-car retailers. Registration closes May 12. To RSVP or for more information, contact Daryl Collette, AutoUpLinkUSA Mid-Atlantic, (703) 858-9461, or via e-mail at support@collettemanagement.com.