Santa Monica, Calif. and Fort Lauderdale, Fla.—Edmunds.com, an online resource for automotive information, recently announced the launch of its newly upgraded Premier Dealer Program. AutoUSA, a web-based lead sourcing service, has endorsed the program and is actively promoting it to their dealer clients with the knowledge that it generates tremendous business for participating dealers.

The Premier Dealer Program provides participating dealers with broad exposure in significant locations throughout the Web site.

Each Premier Dealer is presented in over 100 regionally targeted lower funnel ad units that generate a significant volume of consumer calls and clicks to that dealer’s Web site. Premier Dealers are also guaranteed top placement in Edmunds.com’s popular Dealer Locator, producing high-quality requests and positively positioning Premier Dealers in front of consumers when they are making critical dealership selections.

In addition, Edmunds.com endorses each Premier Dealer and promotes that endorsement, which immediately builds consumer trust in that Premier Dealers’ brands.

Only one dealer for each make in each territory is permitted to participate, which gives that dealer exclusivity.