AVV has announced that Mazda North

American Operations has selected AVV's WebControl as the lead management

solution for Mazda dealers.

According to the company, WebControl is an Internet based lead management application that tracks all

communication between the dealership and customers or prospects. The

application can be accessed from any PC with Internet connectivity or the

Compaq iPAC wireless device. This implementation will allow Mazda to provide

improved marketing support to its dealers and assist participating dealers

in establishing and managing relationships with customers.

"AVV is proud to help Mazda dealers bolster their already successful

customer service efforts," says AVV President Dan Vogel. "WebControl will

help Mazda capitalize on the increasing use by the general public of the

Internet to research, evaluate and initiate the purchase of new or pre-owned

vehicles."

"Mazda is excited to work with AVV and offer our dealers a new Internet lead

management tool," says David Matthew, Internet marketing manager, Mazda

North American Operations. "AVV's WebControl tool will allow our dealerships

to manage more Internet customers, more effectively, and in less time."

The company says WebControl accepts sales inquiries from any website and automatically routes

the email to the most qualified dealership representative according to

pre-defined criteria. Wireless integration immediately prompts the recipient

to respond to the consumer's request as quickly as possible. WebControl also

handles leads that originate by phone or through a visit to the dealership.

"AVV has developed technology enhancements to their tool that provide

benefit to Mazda dealers," says Penny Hays, department manager, e-Business,

Mazda North American Operations.

Each contact with the customer is automatically recorded in the WebControl

database. Scheduled activities are delivered through a daily planner and

electronic calendar system. Management can also install follow-up processes

so that each salesperson communicates with the customer according to a

predefined contact schedule that results in improved sales.

AVV is a full-service Internet application provider specializing in helping

automotive manufacturers and dealers. AVV's WebControl application harnesses

the power of the Internet to provide thousands of sales teams with the

information they need to manage and close sales. AVV provides services for

over 2,000 automobile dealerships in the United States.